New Image Promotions promotes Jamaican music, culture, artistes and small businesses throughout Jamaica and across the world via the world wide web. The company was founded February 2005 by Sophia McKay whose  vision was to create a space that highlights the work of young artistes, the creation of new music, the innovative ideas of young Jamaicans in music entertainment and an increasingly popular Jamaican culture, embodied beyond the surface of the Jamaican music industry.  

It all began in the early 90’s when young Sophia McKay tried to pursue a career in  music, she wanted to be a singer.  However after making several attempt at getting through to the right channels she gave up  and went on to work with corporate organizations.  That experience lead her to work in fields of advertising, sales and marketing as well as motor assessment and insurance in Jamaica.   But as faith would have it in the year 2000, Sophia ended up in a job with one of the leading  companies in Jamaican music industry, Solid Agency Company Limited.  There, she had the privilege of working among popular local and international Reggae/Dancehall artistes.  

During those years, Sophia's job description involved administrative duties, planning and executing events (such as the annual Fullyloaded, Heineken Heatwave which was headlined, platinum selling US Hip-Hop ariste, 50 CENT and Appleton Hot Shots headlined by International Dancehall/Reggae artistes Sean Paul, Shaggy and Damian 'Junior Gong' Marley).  She was also a Senior Booking Agent working with the likes of Shaggy, Bounty Killer, Wayne Marshall, Vybz Kartel, Barrington Levy and many more.  

The job created great opportunities for Sophia who at one point was invited to Atlanta Georgia by the C.E.O. of entertainment company called Access Granted Limited to assist their production team in producing a number of events.  These included a Celebrity Birthday Party for Atlanta's  VH1 radio personality Frank Ski which was held at the upscale and trendy Compound Night Club in the Westside and a series of weekly Hip-Hop/Reggae fused parties that featured guest artistes such as Rapper Lloyd Banks and Dancehall artistes Assassin and Bounty Killer.

It was from these experiences,  the challenges and the success, her entrepreneurial vision of owning her own business to recruit, market and promote 'new talent' that New Image Promotions was conceptualized.  New Image Promotions is  designed to market, promote and create awareness for its clients; "Once you see them here, you will see them everywhere" this is our motto "FROM START TO STARDOM!!"