Omi's Double platinum plague The British Recorded Music Industry (BPI) has certified Omi's ' Cheerleader ' single "Double platinum" in the UK. The Clarendon born singer's smash hit also sold Platinum in the US and Sweden after hitting #1 on music charts in over 20 countries worldwide and garnered almost 300 million views on Youtube. At a time when many artistes within the local music industry are yet to understand the processes of digital sales and reap the benefits, OMI's music recording sales track might just be a perfect example to follow. Well that's if they missed, and have been missing Shaggy and Sean Paul's music sales tracking in recent years. Free streaming is hurting local music sales. The time has elasped for producers and artistes alike to implement strategies to minimize piracy in order to sell more music. Then there are the overly anxious, inexperienced managers and/or handlers who leak raw mixes and music ahead of its of