Wednesday, July 8, 2015

"Everyone Falls In Love" Jamaican Reggae/Dancehall duo Tanto Metro and Devonte are back with a new album

Do you remember the "Everyone Falls In Love" Jamaican Reggae/Dancehall duo Tanto Metro and Devonte? They're back with a new self-titled album, produced by Grammy Award winning producers Sly and Robbie.

From the 10 track album, the duo's choice for their lead single, is a remake of the late Reggae musician Joe Higgs of the 1950s - 60s Joe and Wilson duo called, "There's  A Reward." The inspirational track according to a release resonates a "message of hope.." for the former Shocking Vibes recording artistes who revealed that they have gone through rough patches. "Our journey has been very challenging thus far but we know that there's a reward for us, and it's gonna be great."

Tanto Metro and Devonte rose to fame in 1997 with the Penthouse produced hit single, "Everyone Falls In Love" which subsequently made their debut album of the same name and skyrocketed to the top of Billboard's Reggae/Dancehall albums chart. The single also peaked at #6 on Billboard's Canada Top 100 chart and significantly lead to their landing a major deal with American Record company, Epic Records.  The two, went on to record a second and third album on VP Records and Universal labels respectively and landed another hit single entitled, "Give It To Her" which peaked at #85 on US Billboard Hot 100 in 2002.

With an consistent track record of performances across the US for years, Deejay Tanto Metro and singer, Devonte have now recorded and released their 4th studio album in 2015. In relation to this latest development the duo asserted that their involvement on this project was more hands on. "We were far more involved in the creation of this album than any of the previous one. We were involved musically, creatively, emotionally and spiritually plus," alluding to the fact that they have not been seen or heard in a while they added, "we have not released an album in a while now, so this is like our first album all over again" a release stated.

Now available on iTunes, the Sly and Robbie presents "Tanto Metro and Devonte" album's track listing feature other tracks such as; The Jam, Hey Ya Hey, Maybe I Love You, No More, Request, She Ran Away,, Ruff Ruff, Already Know and Falling In Love. According to the veteran Dancehall entertainers the tracks are a combination of happiness, dance, love and inspiration, "we wanted to make a universally happy album so the world can sing, dance, love and be inspired." 

#NIPnews 

Tuesday, July 7, 2015

The 5 Most Annoying, Ineffective Ways Artistes Seem to Always Promote Their Music

We wholly recommend promoting your brand on social media (duh). It's easily the best way to maintain and grow your following, and it's arguably eclipsed flyering as the most reliable way to announce a show and reel in a crowd. What we can't advocate, however, is being obnoxious about it. We've all had our nerves grated by someone's promo. No matter how alluring or special the artwork, there are certain marketing moves you just shouldn't make online.

Whether it's posting in an inappropriate forum or bombarding followers with the same message, don't be one of those musicians who ticks off people in an effort to gain more fans. That rings extremely counterproductive, right? It is.  Here are our top five ways musicians make eyes twitch with annoying promo. Please, if you're guilty of any of these maddening methods - STAWP!

1. Posting relentlessly

You'll want to share the Facebook event for your upcoming show or the link to your new album more than once, and that's not only acceptable, but it's also necessary. Posting multiple times ensures plenty of people will get the message, especially on a platform like Facebook that restricts the reach of posts made by page accounts unless they're sponsored. But when an artiste/band posts the same message every few hours, people begin to intentionally overlook it. If that artiste/band is posting even more frequently than that, then they've made it to irksome territory.

The way Facebook brand pages are set up now it's unlikely your fans will see multiple identical posts. The algorithm it uses weeds them out from everybody's timeless. But if fans check out your actual page, they'll see the repetition - and the monotony of your content will likely drive them to click elsewhere. On Twitter or Instagram, your repeat posts will show up, so the likelihood of annoying followers is much higher. Try varying your message - as in, don't use the same text or image every time and post only once a day, tops, on each channel.

People who post relentlessly are often relying on only this method for promotion, when really they should diversify their strategy by seeking out press or hanging posters and handing out flyers.

2. Individual messages sent randomly

When you receive a message from a Facebook friend you rarely speak to, chances are it's either something that belongs on Tinder or generic promo crafted for circulating to as many people as possible. The former is certainly cringe-worthy, but it's the latter we're concerned with here. It's obvious those messages aren't written with the individual recipient in mind and that't the bedrock of the problem. You're basically saying, "I don't care who you are. All I care about is the number of bodies at my next show or the view count on your music video."

Nobody like to be so blatantly reminded that we're not uniquely special, okay? And anyone who falls for the mass-message promo trick and actually replies - like, "Hey, I might be able to go if I can get off work!" or "I'll check it out!" - probably won't get a timely reply because you're tied up spamming other people. The whole thing is bothersome, and probably isn't enticing folks to come to your gig or check out your content.

Another annoying direct-contact method is Twitter-specific. Maybe this applies more to the press than regular listeners, but when someone tweets me a link and a winking emoticon, my interest level plummets. In most cases, I assume the song or video or whatever it is will be awful, because anybody who thinks a vague message with a winking emotion is an appropriate way to get a professional journalist's attention is probably doing everything else in their music making wrong, too.  While that's not perfectly sound logic, it's how I feel - and it's not a stretch to assume other journalists react similarly.

3. The out-of-place comment

You've probably seen this before: someone leaves a spiel on a Facebook thread or Instagram photo that definitely wasn't an open call for outsider promo. And did you click whatever they posted? Probably not. Plucky artistes are making a mistake by interrupting threads and comment sections with "check out my music" messages. It oozes desperation and unprofessionalism, oftentimes with a dash of "I'm clueless about how the industry works." And if you've pulled a genuine combo breaker, you might even see some backlash, rendering your efforts entirely useless. 

4. Riding the coattails of other events

It's not only the attendess you irritate when you share your promo in another band's event. Anyone involved with the show might notice the foreign content - the promoter, venue owner, booking agent, musicians. If you employ this method often, those people will remember it when you try to work with them.  Seriously, you could get yourself blacklisted by people who could have helped you at some point. Especially if you're sharing your gig in an event that's happening on the same night, you're going to piss off the wrong people.

There are a few situations in which posting your promo within another event is okay, like if your shindig is the afterparty and you're trying to get the before-party people on board. Carefully consider what you're posting and where before you do it.

5. Pop-up sonic assaults

I can't believe this is a thing, but it is. Pop-up ads are high on the list of annoying marketing tools, and when music begins to play automatically - whoa. Not cool. Anyway, what's the first thing a lot of people do when a spammy window emerges? They close it! Auto-play pop-up ads for artists and bands are aggravating and unprofessional. Is there any instance in which they're acceptable? We don't think so.

By: Jhoni Jackson - an Atlanta-bred music journalist currently based in San Juan, Puerto Rico, where she juggles owning a venue called Club 77, freelance writing and, of course, going to the beach as often as possible.

Published on SonicBids

#NIPnews

Monday, July 6, 2015

Chart Wise - Omi Hit #1 on Billboard's Canadian Top 100 Chart

Although after eight weeks he's yet to top the US Billboard Top 100 chart, Omi continues take up the #1 spot elsewhere. The Cheerleader singer now holds Canada's #1 spot on Billboard and now holds Top 20  with cheerleader.

Samantha J post a nice move on "League of My Own" while Major Lazer scores a strong increase on Top 20 with "Lean On"

Top 40: Swift Holds Top Spot: Guetta Top 3; Fifth Harmony Goes Top 5; Weeknd Now Top 10; Platten, Gomez Go Top 20: Demi Debuts Top 25

*TAYLOR SWIFT holds the top spot with "Bad Blood" and with 19,299 spins - up 242 spins * DAVID GUETTA enters the top 3 with "Hey Mama," featuring NICKI MINAJ and BEBE REXHA - up 1474 spins and moving 5* -3* *FIFTH HARMONY climbs inside the top 5 with "Worth It," featuring KID INK, up 7* -5* and moving up 1215 spins * THE WEEKND is top 10 in his fourth week on the chart with "Can't Feel My Face," rising 13* -9* and growing nearly 3000 spins * RACHEL PLATTEN enters the top 20 moving 21* - 18* with "Fight Song" - up 1310 spins *Also top 20 in her second week on the chart is SELENA GOMEZ with "Good For You," featuring A$AP ROCKY, UP 22* -19* AND +1242 spins * DEMI LOVATO is back and lands the top debut at *25* with "Cool For Te Summer" *SILENTO CHARLIE PUTH, and NATALIE LA ROSE all land debuts as well this week

Rhythmic: Jidenna Soars To #1; Guetta Top 3; Weeknd Top 10; Sage Top 15; Major Lazer Top 20; Derulo Debuts

*Newcomer JIDENNA surges to the top spot with "Classic Man" moves 4* -1* and is up 549 spins DAVID GUETTA NICKI MINAJ, and BEBE REXHA go top 3 both Top 40 and Rhythmic with "Hey Mama," moving 5* -3* * THE WEEKND soars 12* - 7* with "Can't Feel My Face" and is up 960 spins * SAGE THE GEMINI moves 20* -15* with "Good Thing," featuring NICK JONAS, up 314 spins "MAJOR LAZER is top 20 with a 24* -20* on "Lean On" and scores a strong increase of 508 spins *SAMANTHA J. posts a nice 39* -32* move on "League Of My Own"* and JASON DERULO has the top debut with "Cheyenne" at 34* * JEREMIH "Planes," featuringJ. COLE, enters at 38*

HOT AC: Walk The Moon Recaptures #1 spot; Taylor Top 3; Maroon 5 Top 10; Hunt Top 15; OMI, Needtobreather, Weeknd Top 20

OMI is now top 20 with "Cheerleader," moving 21* - 17* and +433 spins

#NIPnews

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