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First International Peter Tosh Day

"To every inspiration there's an influence" ~ Peter Tosh ~

April 20 (4/20) is officially, 'International Peter Tosh Day' as announced by The Peter Tosh Estate. This year 4/20 marks the first annual 'International Peter Tosh Day' , a celebration honouring the legendary reggae artiste, musician and human-rights activist.

Peter Tosh exploded on the world stage as an activist and solo artiste with his 1976 release, Legalise It. He worked to promote the legalisation of marijuana, equal rights, and to expand Jamaica's cultural and musical influence. Tosh was no stranger to oppression in his homeland, his music served as a catalyst for a generation to fight for what they believe in.

"People who go to his concerts, or line up to buy his latest record, not knowing quite what to expect. But his music showed you could be cool and tough, without being violent or a hoodlum," says Niambe McIntosh, Tosh's daughter and Peter Tosh estate administrator.

Now, almost 40 years later, Tosh's message rings louder than ever. With states and countries across the globe moving to legalise cannabis usage, it is more important than ever to share Tosh's philosophy of responsible cannabis consumption for medicinal and spiritual health benefits.

The Peter Tosh estate welcomes everyone to join the celebration, download a campaign photo and share across social media. International Peter Tosh Day (4/20) from here on, will be celebrated with special music releases, events and more.