"The Marley family is legendary. Ziggy Marley and Stephen Marley are carrying on this legacy in their own authentic way. Working with them has been incredibly inspiring. They are truly a magical family."
It's not the first foray into music for Varvatos, whose label signed a strategic partnership with Zac Brown's Southern Ground Artist last year.
In addition to the sophisticated photos, a documentary-style video directed by Danny Clinch about the Marley sons will debut on JohnVarvatos.com on February 5. The film is set to be released on Bob Marley's 70th birthday.
The Marley sons aren't the only rock stars that have been featured in the John Varvatos' ads. Previous famous names include Franz Ferdinand,Iggy Pop, Ringo Starr, Jimmy Page and Gary Clark Jr., Paul Weller and Miles Kane.
The venture has made both Ziggy and Steven Marley the newest faces in fashion.