Friday, September 9, 2011

COMPETITIVE DIGITAL AUDIO VISUAL COMMUNICATION IN JAMAICA

Liquid Light Digital provides innovative communications specializing in the creation of audio visuals by use of live action, computer graphics and design and animation.  The company develops compelling visual content for film, television and the internet in the form of documentaries, music videos, TV commercials and TV programmes.  Since its inception in 2002, the company produced over 350 productions for broadcast, training, education and entertainment for viewing in markets all over the world and garnered numerous awards.


Directors Adrian and Amanda Lopez were born in Nairobi, Kenya and educated in Jamaica at Mona Preparatory School and Campion College then went on to complete their secondary education in the United States and Canada.  Adrian received double degrees in Computer Science and Marketing from the University of Lethbridge in Canada while Amanda studied at the University of Western Ontario, where she majored in Film and minored in Environmental Management degrees.  Adrian worked as an apprenticed at an animation house in Calgary, Alberta where he was first exposed to computer animation.  Amanda on the other hand, worked part-time at London, Ontario's Rogers Cable Systems, her University's on campus television station, TV Western, as a Creative Assistant at The Marketing Counselors Ltd and freelanced in various capacities in the film/video industry before she became a Board Member of Women In Film and Television International. 


In 1988 Adrian founded his first company, Digital Imageworks, providing aninmation services out of his dorm room while working towards his degrees.  He founded Liquid Light Digital with Amanda in 2002 and by 2003, was the proud recipient of the Producers of the Year Peer Award and again in 2010, both the Producer of the Year and Techinical/Artistic Achievement Award at Peer.  Adrian also won the British West Indies Airlines (BWIA) Award for Most Outstanding Animation for a short film he produced called Roots presented at the Animae Caribe Animation Festival held in Trinidad and Tobago and the David Ogden Award for Best Director - TV Commerical.  Adrian is a member of the University of the West Indies (UWI) Astronomy Society and the Jamaica Film Producers Association.  He is a certified PADI (Advanced Open Water Scuba Diver), an avid science-fiction aficionado and script writer, Apple iOS Developer and classical guitarist.


Competitive Advantage
Liquid Light Digital competitive advantage is its employment of unusual directorial sytles and cutting edge post-production techniques to produce eye-catching and memorable spots.  From concept development to overall project strategy, the company fuses creative video direction, bold visual styles and the latest techniques in digital imagery and visualization to achieve its objectives.  "The difference is end product, unsurpassed picture quality and creativity in delivering a product whether presented in the form of a message or presented as a brand in a dynamic and compelling style" says Adrian.  The use of leading edge-post processing and 3d animation software in combination with high capacity digital video storage and real-time NLE systems complimented with the synergy derived from the collaboration of creative minds from diverse artistic disciplines.  Liquid Light Digital  has fostered working relationships with graphic designers, musicians, web designers, CG artists and filmmakers in the Caribbean, Scotland, UK and North America.  These diverse talents can be brought to bear as needed to ensure a world class, unified solution and a competitive end product.
Wide Range of Services 
The company offers a wide range of digital affiliated services that include services for film, video and television, television commercials and programmes, documentaries and corporate profiles, music videos, advanced computer animation, special and video effects, broadcast design and motion graphics, concept and script development.  It's clientele boasts and impressive list major film and television/cable channels companies such as Disney, NBC, CNN, BBC, HGTV, Discovery Channel, Warner Brothers, Sony Ericsson and TOA TV (New Zealand); Locally, telecommunications giant, Digicel, one of the leading food chain of companies, Burger King and Red Stripe.   



Within the local entertainment industry, Liquid Light Digital has provided several completely CG shots in the 'So Special' music video of International Dancehall artiste Mavado.  More specifically, shots such as, Mavado seen driving a lamboghni Muruelago through nightime city streets; both car and the city are the creation the Liquid Light Digital team.  Another outstanding music video created by the company is David M's Lest We Forget music video that featured excerpts of the late Dr Martin Luther King Jr. The video was been put in rotation on B.E.T. shown to 300 students and their teacher at the Schomburg Museum in Harlem, New York, shown on Bronxnet TV, Channel 39 and a host of other television and cable channel throughout the United States.


The offices of Liquid Light Digital is situated at 29 Hillcrest Avenue in Kingston.  Documentaries, video and TV commercials program can be seen on the company's website Liquid Light Dot Com.  Current updates and new development are posted daily on social network page Facebook.



Wednesday, September 7, 2011

Dance Craze!

One of the most popular dance moves on the Jamaican Dancehall scenes at this time is a dance called, Cow Foot.  Many have criticized the moves of the dance but in so doing it got sooo popular some persons were like WTH!! To add to that was a bit of controversy behind it as well as another artiste claimed he owned the move but whatever..

Trillo on the other hand has got a new dance and no! he did not choreograph the move it's his dance (no controversy), one he does when out having a good time with friends.  Guess what?  The dance has a name, it's called the BARB WIRE!!! OMG Let's go rocking with Trillo doing, THE BARB WIRE DANCE check it!



Music and the Age Factor!


What happens when an artiste surpasses age 35 and still look forward to getting his/her big break?  Reggae artiste Coppa Ranks says, “Reggae is old yet babies love it so it matters not who sings as long as the music is nice and sends the right message the artiste have a chance.”  Having said that, Coppa Ranks still has high hopes of touring the world, he released his first song in 1990 at age 17 and took a 3 years break from music to pursue other dreams.  He has now resurfaced with new songs, Temple of the Lord and A No Me She Love on the AdisAbaba Production label; both songs are getting airplay on radio stations Irie FM, News Talk 93FM and Mello FM in Montego Bay.
Coppa has also been busy with gigs, he has performed at Club Cali in August as well as the Hague and Mt. Pelia Agricultural shows, an Independent Concert held in the square of Falmouth in Trelawny and a Hair & Fashion Show held at the Civic Centre in Montego Bay, headlined by Jamaica's Reggae Soul singer, Richie Stephens since the start of the year.
Coppa Ranks is not worried about teenage fans, he has accepted the fact that his music is not the trendy Dancehall style.  However he is quite confident that a more mature audience will accept his style and can relate to his lyrics because he shares his experience in his music.  “Age becomes a factor when you make, right now Coppa Ranks is not worried about that it’s actually the people who decide so my job is to ensure they get a chance to hear what I have to say.”  Coppa Ranks is on social network spaces facebook and myspace and his  music will soon be available for download at all digital download ‘e-trade’ stores. Click to view Coppa Ranks & Reggae Artiste Daville

Monday, September 5, 2011

SCOOP

Both Sophia Squire and Macka diamond have been nominated in 
the 2011 Music Industry Awards.  Macka Diamond in the Best Female DJ of the Year category and Squire in the Best Female Vocalist of the Year.  The Music Industry Awards ceremony takes place September 27th, 2011 at The Hotel Four Seasons in Kingston, Good luck guys.


WA SUP!
Since dropping Nuh Trust People track Dancehall artiste Bramma has been up and about touring with Elephant Man, recording in studios or making some short trips to the United States to promote his brand.  He's got his birthday coming up soon and is thinking about doing something but refuse to say what it is.  So the Bramma fans should be on the look out it might just be an invitation only!!  BTW check out The New Bramma Mix

Album Bells R Ringing!
With the trending digital music sale picking up nicely; independent artistes have bought into the digital mania making good of the facilities available. Reggae artiste Nesbeth is yet to release an album but has noticeably gotten into some production, has been picky with rhytmns and seem to be searching for crossover type material to record.  Songs recorded have been held back and the artiste has been tight lipped about reinvention plans for his career that has been swirling around.  It seems there could be an album coming soon but we just gotta wait and see yeah!


It has become quite evident that Macka Diamond on the other hand is compiling an album.  There are talks about clearance, several new songs already recorded have been held back for mixing and mastering and much buzz and activities taking place to suggest that the Dancehall Diamond is dropping an album soon.  Soca, hardcore dancehall, dance songs, lovers rock!! what will this album be like, wait and see.


New comer Trillo already announced that he will be dropping his album.  When? Your guess is as good as mine but management has gotten two tracks uploaded and available on itunes and all digital etailers.  Trillo fuses pop with reggae and dancehall and has shown from current releases that he can be flexible with topics and rhythm, will he bring a new vibe? Maybe.
New Bramma Mix!!

Fullyloaded 2019 - Bounty Killer/Mighty Crown Set Trends

" And learned that the lion nuh turn when dogs barking.. ." Protoje. Bounty Killer's performance at FullyLoaded 2019 i...