Tuesday, March 5, 2013

Khalilah Rose Twenty Million Dollar Endorsement with Yeroc US Eyewear Co.

Reggae songstress Khalilah Rose who was recently nominated in 5 categories of the Linkage Awards in New York is currently has currently landed a major endorsement deal as reported in a press release.  The deal which is said to be worth in excess of twenty million Jamaican dollars with Yeroc a US based eyewear company, which is owned by Jamaican born fashion mogul Corey Woods will see Khalilah Rose representing Yeroc for the next two years.  

According to Corey Woods, Khalilah Rose will be the new face of Yeroc.  "I'm extremely impressed by Khalilah, she's a wonderful talent, her influence is rapidly growing in the West Indian market in the U.S. and that's an area we want to tap into in a very huge way.  Khalilah is also very big on fashion, that's why I have chosen to work with her.  For the next two years, she will be the new face of the company, by next fall we will launch the Khalilah Rose line of glasses and she will be featured in a number of promotional campaigns as we target several markets with this new line.  This move will enable us to push the Yeroc brand in the Caribbean market in a very huge way," said Mr. Woods.

Khalilah Rose stated in a release prior, that she is very excited about the deal as she looks forward to a very fruitful relationship with Yeroc, "a highly reputable eyewear brand that is famous for its trendy glasses that are extremely popular among US celebrities including Beyonce, Amber Rose, P. Diddy and Kanye West and I'm really excited about working with them.  This new venture will help both Yeroc and myself to explore new opportunities, I expect a lot of great things to happen with them," she said.

Khalilah Rose is currently wrapping up a major project which is being produced by Ed, robinson for Sony Red.

Contributed-