Wednesday, June 20, 2012

Guinness Jamaica Soon to Unveil 50 Greatest Dancehall Icons

Guinness, one of the most successful beer brand in Jamaica is set to unveil it's list of '50 Greatest Dancehall Icons' on June 22, 2012 in recognition of Jamaica's 50th year of independence. An independent judging panel that includes producers Dr. Dennis Howard and Mickey Bennett, author and lecturer Dr. Sonjah Stanley Niaah and journalist Mel Cooke, deliberated and made the selections.


Among the nominees drawn from a list of esteemed singers, DJs, producers, bands and dancers are Beenie Man, Buju Banton, King Yellowman, Lady Saw, Sly and Robbie, the late Gerald 'Bogle' Levy, selector Rory of Stone Love, pioneers Jack Sowah (the original dancehall video cassette vendor), U-Roy and Sky Juice.


The public will be allowed to vote for their favorite icon and the list will be cut weekly based the majority of public votes that each selected person receives until the number one icon is determined.  The promotion climaxes throughout the week of Jamaica's Independence celebrations.


A statement released by Guinness read; "As Jamaica celebrates it's 50th year of Independence, Guinness wanted to find an appropriate way to celebrate the year with it's consumers.  Dancehall music is a shared passion between Guinness and our consumers and we believe this activity will create much excitement and debate, while allowing us to recognise some of the great contributors to dancehall culture."