Wednesday, August 18, 2010

Isat’s First Major Performance & Cush Hunta Shoots New Video

In My Opinion!
(Kingston, Jamaica 18th, Aug 2010) Any artiste who chooses aliases must never forget that a name is as relevant to its character as the lyrics. Over the years we have seen the positive and negative effect aliases have on characters example, Assassin (the character) is probably one of the most respected Dancehall artistes there is, he’s responsible, consistent and a true Dancehall star but the name (alias) does not fit the character and certainly have not created opportunities other artistes have benefited from such as working with corporate entities.  On the other hand an alias can be very effective, it can become a brand and sells the character such as the alias, Vybz Kartel.  The character is creative and trendy and has become one of Dancehall’s most influential artistes.  Aliases distinguish the character and identifies with their lyrical content.  In my opinion, choosing an alias is as important as making hits so artistes should be careful of the aliases they choose!

Isat’s First Major Performance!
Upcoming Reggae artiste Isat performed for the first time on a major stage alongside his dad, vintage Reggae artiste Big Youth at Stur- Gav tribute to the late Sugar Minott, the show was held on Saturday August 14th at Mas Camp.  The crowd response was very encouraging and even prompt one industry insider to invite Isat to perform the following Monday at the weekly Uptown Mondays event which he did to yet another warm reception.  Isat’s dream is to revive Reggae music making it once again an attractive brand to young Jamaicans.  The artiste is appalled by the fact that kids, teenagers and young adults in Europe, California and the rest of the world accept Reggae in its purest form but kid of similar demographic in Jamaica believes Reggae is Vintage.  Isat claim he is the man behind the music and will forever be singing and performing Reggae in its authentic form of love, spirituality and social commentary, “but modern” in other words Isat’s aim is present through his music “the current generation expression of Reggae.”

Cush Hunta Shoots New Video!
In light of a major distribution deal with MSE (Media, Sports and Entertainment) that lead to the distribution of his single, “No Skylarking” featuring reigning Reggae Queen Marcia Griffith and young rapper Phaze Kryme to over 31 digital stores (including leading digital download stores Itunes, Amazon, Napster, Rhapsody, Limewire, Emusic, Verizon and Thumplay Inc.) Corner Stone Productions has completed yet another project on its agenda for Cush Hunta, that of shooting a medley video for Cush’s Ready Fi Buss and A De Same Thing” tracks.  The video, directed by Infrared was shot on location at Blaze Nightclub in Portmore and Cush’s hometown, Allman Town.  Ready Fi Buss is currently Cush Hunta’s most popular single and A De Same Ting is receiving consistent rotation on local radio.  The feedback from both songs has prompted the artiste’s management team to release a video to capitalize on the growing trend. Cush Hunta is schedule to perform at telecommunications giant LIME, Skool Aid event August 21 at Jamworld Centre in Portmore, St. Catherine.  LIME Skool Aid event will be day of music, entertainment and giveaways for kids going back to school.  Other performers on the event include Beenie Man, Elephant Man, Richie Loop, Etana, Chris Martin, Prodigal Son, DJ Nicholas and many more.

HIGHLIGHTS! Nesbeth depart Kingston to perform on Calgary International Reggae Festival on Saturday August 21st.  On his arrival, he is expected to do several interviews including a live television performance on City TV channel 8 backed by the Ultimate Crew Band from Toronto as well as interviews on Virgin Radio 98.5, CJAY 92.1 and AM 1060 Classic Country.   Upcoming artiste Bittah releases three new tracks.